How to create an email marketing campaign

Your first e mail advertising marketing campaign

Congratulations! So that you've began your small business and now you're pondering of touchdown your first contact. You heard that cash is on the listing and also you are actually pondering of making an inventory of potential clients for future advertising functions. Or perhaps you haven't created your first contact, however you're planning to create an inventory.

The thought sounds thrilling and adventurous till you uncover that you would be able to lose this powerful relationship and worse, you is likely to be accused of killing spam or sending unsolicited emails to the Web. Most of us usually are not conscious that there are legal guidelines that prohibit corporations from sending unsolicited emails on the Web and we turn into accountable after we do improper.

On this article, I’ll present you how you can create an e mail marketing campaign with out endangering you or your small business. You’ll develop what is known as a "whitelist" which suggests an inventory of acknowledged contacts and maximize your revenue alternatives with lead technology. Additionally, you will study what e mail advertising is, how you can create your first acknowledged on-line listing, how you can create automated responses and how you can use e mail advertising as the primary software for achievement in your small business. Let's begin by sending a transparent message …

Sending loud and clear

Let's say you by no means despatched an e mail earlier than and you’re desirous about selling your services and products for potential consumers. The primary view is at all times the perfect foot within the door of any firm. Due to this fact, you need to ensure that a promotional letter is ready. This needs to be transient and spotlight the corporate's attributes and advantages for the prospect.

When your e mail is prepared, ensure it’s edited simply earlier than sending it to the contacts. Relying on the character of your small business, you must goal individuals who can be interested by your provide. To find out this, you could need to have a look at the phone book in your neighborhood or group,

After you analyze your market, you are actually able to work together with them first. This communication is known as an e mail advertising marketing campaign, however first we should search permission from these contacts. Many would ask the query: "what’s e mail advertising"? We are going to now have a look at how e mail advertising campaigns assist on this communication …

E mail Advertising and marketing Marketing campaign

This type of communication is likely one of the greatest methods to speak successfully together with your contacts. It’s a deliberate and arranged strategy to ship well timed emails, newsletters, updates or advertising info to your clients.

Momentary e mail is normally automated and delicate. Sending emails on the improper time may adversely have an effect on the specified response. Nonetheless, sending emails repeatedly and in a well timed method may enhance the potential of future transactions between events.

Having stated that, there are four necessary issues to search for in an efficient e mail advertising marketing campaign.

  1. Who’s sending the e-mail – It’s necessary for contact info to be hooked up to your e mail marketing campaign. This improves the message of credibility and creates belief in your small business.
  2. Content material – This type of communication is completely different from common e mail as a result of it’s particular to your small business. Whether or not you’re sending a e-newsletter, or you’re informing your contacts about affords or promotions, it should be clear in your mail.
  3. Motion – Your e mail deal with will need to have an motion on the finish for it to be efficient. These options are normally associated to a gross sales web page, provide, or supply. In case you are sending a e-newsletter, it should be very informative and enjoyable. It ought to spotlight group occasions, occasions or bulletins.
  4. Go for Options – Sorry, there could also be a time when your contact is now not interested by your bids or conversions. She or he ought to have the choice to give up this system. By regulation, your subscription button is required on the finish of e mail advertising campaigns.

Recipients

Now that you simply've determined who to ship these emails to, you're able to ship them. Your listing ought to have contacts who agreed to obtain your first e mail. When the client agrees, you must create a template e mail that signifies that you’ve got lately been granted permission to ship an e mail. After a potential buyer has acquired and clicked the "subscribe" hyperlink within the e mail, they’re routinely added to your listing.

You may construct numerous lists inside your e mail advertising account. This lets you ship related affords and data to every listing, corresponding to "work at home listing" "working listing" "scholar listing" "consumer listing" "prospect listing" and so forth.

For those who didn’t obtain permission on the outset, you shouldn’t e mail a advertising marketing campaign till you’ve no less than first communicated together with your potential contact.

The aim of this prototype is to scale back the probability of unsubscribed contacts in your listing. Whilst you can't management when somebody decides to unsubscribe out of your app, it's an accepted price that doesn't ship a crimson flag to the e-mail market.

If there are too many subscriptions and spam studies, your account could also be suspended or blocked. Consequently, it’s advisable and advisable that you simply receive permission earlier than emailing your first advertising marketing campaign.

Upon getting met the above requirement and are able to ship your e mail, you’ll have to ask questions from the supplier. This can be a additional try to advise you on e mail advertising rules and in addition to make sure that you comply with the foundations for the strategy you used to compile your first contact listing. As well as, it is a chance to welcome you to the e-mail advertising plan.

Now that you’ve got fulfilled the above necessities, you’re able to e mail your first advertising marketing campaign. After you submit your first marketing campaign, there isn’t any have to manually time and comply with via. Establishing an e mail advertising marketing campaign means that you can set the time and frequency of the e-mail. These set off emails are known as auto-replies.

Autoresponders

Autoresponders are well timed emails which are routinely despatched to your contact listing. The aim of those good communication strategies is to maintain the file up to date and recent. It additionally offers your small business life the place it begins a follow-up when somebody receives, opens or reads your e mail. You may at all times change the way you need your auto-replies to be despatched.

Your e mail advertising plan ought to let you create a registration type that might be embedded into your web site. The good strategy to construct contacts is to connect your advertising hyperlink to your e mail. Please observe that there should be an opt-in hyperlink to permit the subscriber to enter or depart your app at any time. THIS IS A MANDATORY.

The important thing to a profitable e mail marketing campaign is to maintain your e mail distinctive, brief, and extremely informative. All the time keep in mind to share your intentions with a hyperlink to hunt additional motion. When you set the time for outgoing emails, you should be capable to get suggestions. Let's use the same initiative to cowl the entire goal of e mail advertising.

Response

We've checked out how you can create an e mail advertising marketing campaign by making ready your first accepted marketing campaign recipients. We regarded additional into creating an efficient autoresponder and now we are going to want suggestions from our program to optimize our advertising efforts.

Thankfully, most e mail advertising applications have monitoring capabilities much like Google's analytics. This tells you the demographics, relationships and habits of your market. The software program additionally signifies who opens your e mail, unsubscribe or steps by clicking on a hyperlink and so forth. Upon getting reviewed all related details about the work you submitted in your e mail advertising marketing campaign, it is possible for you to to vary your timing, enhance your product info or increase your listing to enhance your possibilities of doing enterprise sooner or later.

Your organization's e mail advertising marketing campaign ought to set the tempo for your small business growth as you deal with different facets of your small business. The benefit of e mail advertising is that when the unit will not be open for enterprise, e mail advertising remains to be open across the clock. It’s the great thing about on-line advertising and expertise.

Jon Oringer testified as soon as: "One of the best advertising strategies have been e mail and banner adverts, however I wanted footage … they usually have been very costly."

Right this moment, most e mail advertising applications embody free photos and templates. Mix every thing in your e mail advertising platform and create magic!

Supply by Osric Griffiths

Tourism in Lanzarote shines through a difficult year around Europe

This has been a troublesome yr for a lot of. The financial system has been turned throughout Europe. International locations requiring dedication, cancellations and nonetheless small Lanzarote have nonetheless recorded a rise in vacationer figures since 2010.

Due to local weather and proximity to the Sahara desert, Lanzarote is a vacation vacation spot and all yr spherical extremely popular with folks in search of both summer season solar or winter break. Three main resorts of Puerto del Carmen, Costa Teguise and Playa Blanca supply vacationers an incredible selection of 5 star luxurious motels, condominiums and villas.

The Centro de Datos has reported that overseas arrivals to Lanzarote Airport (ACE) for 2011 have elevated by 17.82% and overseas vacationers made an 18.81% enhance over the interval January to October in 2010.

So why is Lanzarote doing so properly?

There are few candidates for why Lanzarote has had such a great yr. Over the previous 12 months we’ve seen plenty of airways, comparable to Jet2, enhance the variety of scheduled flights to Lanzarote. After all, this has helped the island develop into extra accessible to extra.

The Lanzarote Tourism Board can also be increasing its sport when it comes to advertising and marketing, not simply the island, however the resort, occasions and points of interest inside.

It's not simply the British ….

It's not simply the British vacationers who resolve, irrespective of how troublesome the monetary occasions are, they don't quit summer season or winter break within the solar . Certainly, this pattern is accompanied by comparable variations in debt in Europe and German, Irish, Swedish and Italian vacationers all circulate to the island. In October, Italian vacationers to Lanzarote elevated by 393.90% with registered 4188 vacationers in October 2011 in comparison with solely 848 in October 2010.

And that is gratifying information for resort and villa homeowners. The rise in tourism has naturally meant a rise in housing. Registered housing in October elevated by 7.7% in comparison with 2010. Of three main resorts, Playa Blanca, recorded the best figures for October with 82.59% between motels, villas / flats and flats.

As Lanzarote continues to have such an incredible yr, the main focus now’s on a busy vacation season, with folks in Europe seeking to change Europe's business actual property in Europe because of the subtle method of Spanish residents and companies in Lanzarote.

Supply by Ian Sheldon

Goa Honeymoon Tour – Treasure Romantic Experience

Planning a Honeymoon in India? Are you searching for a vacation spot the place you possibly can have fun essentially the most romantic time of your life in full romance and delight? Effectively, if you’re searching for such a marriage vacation spot, then go to Goa, India, a stunning vacation spot that’s well-known all over the world as a result of azure seashores are fantastically bordered by the cubicles. Effectively, if you wish to take pleasure in your honeymoon alongside the blue coast or faucet your toes in beautiful events or discover the wealthy wildlife and wildlife or discover the treasure of wealthy tradition and custom, Goa is the right vacation spot in your marriage ceremony. It’s right here that you’ll discover the romance within the air that can entice your thoughts to benefit from the intimate time of your Goa honeymoon.

Goa is the right vacation spot for newborns and honeymooners wanting ahead to having fun with their finest a part of life in romance in solitude. can take pleasure in intimate time alongside the blue coast, which is likely one of the foremost locations of the vacations in Goa. A few of the hottest honeymoon seashores are Calangute Seashore, Candolim Seashore, Cavelossim Seashore, Majorda Seashore, Palolem Seashore, Varca Seashore, Dona Paula Seashore, and so on. These seashores are extremely lovely and supply a terrific alternative for a brand new lady to take pleasure in enjoyable water sports activities and actions whereas having fun with one another's firm.

Effectively, if you’re experiencing an journey within the Goa honeymoon, take pleasure in a organized wildlife safari and see the various species of birds and animals of their pure properties. Goa can also be extremely popular for its unique natural world and it is going to be a terrific alternative so that you can discover its richness of being collectively. A few of the hottest sanctuaries price visiting are Bondala Wildlife Sanctuary, Mahavir Wildlife Sanctuary, Cotigoa Wildlife Sanctuary and Salim Ali Fowl Sanctuary. These whole wildlife parks and sanctuaries are residence to various species of birds and animals.

Not solely is Goa fashionable for its seashores and wildlife and sanctuaries, it is usually the house of Gothic church buildings which are residing testimonies to the Portuguese presence within the state. Goa church buildings are extremely lovely and showcase Portuguese love for artwork and structure. Effectively, go to a few of the prime church buildings along with your family members and provide a prayer for a cheerful married life. Really this will likely be an exquisite expertise that each of you’ll like to treasure and revel in ceaselessly.

As well as, the honeymoon in Goa is beautiful and memorable with world-class housing, heat hospitality and great climate. Extra of all Goa can also be extremely popular due to irresistible delicacies, so that you don't miss pampering the one you love with seafood at unique eating places and on the seaside. So if you wish to make your honeymoon a life expertise, plan your honeymoon with one of many main tour guides. Journey administration corporations provide a number of personalized Goa honeymoon packages to satisfy the wants and desires of honeymooners. Ebook considered one of many and revel in your honeymoon in Goa in a romantic and memorable approach.

Supply by Tarun Yadav

How to prepare for moving abroad

These days, touring overseas has grow to be quite common. It isn’t restricted to the wealthy. There are various school college students who go overseas for educational functions too. Worldwide journey is quite common at the moment, so individuals are even transferring overseas to remain completely.

Curiosity in dwelling overseas has arisen with elevated journey overseas. Professionals transfer overseas and search for a greater profession. There may be scope for rising each skilled and private alternatives, if you end up dwelling out of the country.

There are various households who accumulate their possessions and resolve to maneuver overseas. Many challenges can come up when kids take part when deciding to maneuver overseas. Clearly, transferring overseas could be very disturbing and hassle-free, so it is advisable to be nicely ready to make this transfer profitable.

At first, further preparation and planning for delivery overseas is required. You have to be knowledgeable at the least 4 weeks earlier than transferring to a provider. Correct analysis into the brand new nation is critical earlier than making a choice.
To learn about your duties as a brand new citizen, name the brand new nation's embassies to acquire correct info. You would possibly get to know the cultural info and speak to info for foreigners within the new nation.

Earlier than you begin packing, it is advisable to learn about the price of dwelling within the new nation. You should keep good dwelling requirements within the new nation. It’s essential make some adjustments to get began in a brand new place.

In case you are transferring overseas for employment, you’ll actually get assist out of your colleagues to find a brand new house and college in your kids. Search on-line to learn about totally different firms in transit. Don’t function by any provider. You must meet them head to head a couple of weeks prematurely to prepare your switch. Name the carriers in your house to allow them to consider all of your belongings.

It's additionally time to throw undesirable belongings out of your own home. You may as well arrange storage gross sales to promote undesirable stuff. You may additionally give them to charity. Make sure you transfer round with minimal stuff.

In case you are transferring abroad, you have to know all the small print of the brand new nation so that you simply wouldn’t have to face any disagreeable incidents. You should have nice preparation to get pleasure from these adventurous strikes for the remainder of your life.

Supply by Charls Colgate

Skiing in La Tania: Jewelry of the Three Stays

When folks discuss concerning the nice French Alpine ski space within the three valleys, resort names like Courchevel and Meribel have a tendency to come back to thoughts; however there are different resorts within the space which might be nicely value a glance. La Tania has its distinctive appeal for nice snowboarding and a terrific ski lodge.

Contract and pleasant

One of many smaller resorts within the space, it gives a type of coziness that’s not at all times out there in massive portions in some bigger ski areas. Though there are a couple of blocks of flats within the center and a modest variety of ski lodges, La Tania isn’t nice for large-scale city growth!

What additionally makes it engaging to some classes of discerning skiers is that it publishes for all ages and skills. It's a terrific highschool ski faculty that not solely will get youthful children to start with, however it may well additionally assist mother and father focus a bit of extra on their very own snowboarding.

The Après-ski

It’s typically mentioned, a bit of tongue in cheek, that skiers typically ask for ski resorts earlier than testing for actual snowboarding. Whether or not you subscribe to that is as much as you, however what you possibly can say is that the aftermath right here is energetic with out being bullied – one thing else that appeals to discerning teams. The bars and eating places all face south – preserve them within the sunbathing and add their air to the hospitality.

Cures

It is a comparatively new useful resource, constructed within the early 1990s. It’s totally linked to the complete three resorts, together with Méribel and Courchevel. La Tania gives a terrific collection of ski lodges, that are normally thought of extra expensive than these related to some three resorts.

The village itself sits at 1350 meters and it normally has a great snow file, the place the pistols go as much as 2738 meters. As you may anticipate, the 108 km (150 km) pistil gives a variety of skis for all ranges of health. The village additionally lies alongside lovely woods and snowboarding dwelling after a day on increased slopes could be a fantastic expertise – one thing that’s not frequent in different resorts.

Who likes La Tania?

The resort is quite extra impoverished than some however maintains an environment of calmness that creates a selected setting that’s appropriate for individuals who desire leisure quite than anticipation. So for those who like a compact, pleasant and comfortable resort with nice services and comfortable and comfy ski cabins, then La Tania could be the vacation spot for you.

Supply by Karen El-Bir

Employment

Because the financial system progressed, four million younger folks joined the worldwide unemployment band, which was initially 193 million at first of 2012 and maintained superior economies as the middle of the disaster. 25% of unemployed youth are from creating nations however; Younger folks in East Asia, South Asia and sub-Saharan Africa have been 75% unemployed.

Current ILO Worldwide Improvement Report 2013, 39 million folks have left the labor market as a result of job prospects, since 2007 which led to 67 million in skilled work up to now. Specialists are on the lookout for modest progress in 2013-2014 and this progress is not going to seem on the labor market index, which is able to witness an increase of 5.1 million in 2013 and a further three million in 2014, making 202 million unemployed in 2013 to 205 million within the yr 2014.

A big EU state is specializing in main public sector cuts. Bulgaria (5.5% between 2008 and 2012), Cyprus (5000), France (freezing system immediately affecting 30,400 civil servants), Greece (discount goal as much as 20% in 2015), Eire (discount of 24,750 workers), Romania (as an alternative of 1 worker in 7 who’re leaving), UK (practically 40, 0000 jobs lowered in 2014).

Developed financial system and the EU could have the very best variety of unemployed folks with 9.2% unemployment in 2013 and 9.5% in 2014. The variety of poverty-stricken employees has lowered all the world disaster with the variety of folks residing in average poverty decreases presently. It is a nice change!

The Asian economies are additionally on the identical path. All through 2012, the labor market in East Asia was indulgent. East Asia employment elevated by solely zero.5%! The stories say that East Asia has witnessed a 21.eight% enhance in unemployment from 2007 to 2012.

Unemployment was increased amongst males than girls. In East Asia, the unemployment charge elevated to zero.three% in 2012 from 2011. Southeast Asia and the Pacific in Asia witnessed a rise in unemployment from four.6% to five.2% in 2012. Within the nations of Asians are girls who don’t & # 39; apply for cultural and conventional causes.

Lengthy-term unemployment has risen as a result of a recession within the financial system, which is 31.three% within the US and 39.four% in Japan. For the long-term unemployment disaster charge of 28.5%, it elevated to 33.6% in developed nations and the EU alone. Lengthy-term unemployment impacts the talents and of the job seeker, which is able to result in difficulties find a brand new job.

There’s a world contraction within the Union's participation, with the European Union going through a depth of close to 1% that might be additional lowered. Individuals will go away the labor market due to long-term unemployment and poor financial progress. Subsequently, employment has already been halted at four% in some nations the place job creation was decrease than ever.

Employed residents are additionally involved. The variety of folks in excessive poverty worldwide is 397 million, of which 472 million are added to employees who’re struggling to satisfy their fundamental wants!

Supply by Sachit Rajan

Erotic Khajuraho

Khajuraho temples are maybe some of the lovely monuments of Madhya Pradesh. Their erotic sculptures symbolize faith and their aesthetic emotions depict life in each type and temper. The chic expression of the erotic sculptures is a singular reward that India has been capable of supply to the world. The sculptors have portrayed gods, goddesses, musicians and animals. Two episodes which can be primarily and have been proven extra usually than anything are & # 39; girls and intercourse & # 39 ;.

The month of March is a witness to the well-known Khajuraho dance competition. The competition is unfold over 10 days and attracts the very best classical dancers across the nation. The floodlit temples within the background are magnificent. One other well-known present is the enchanting Son-et-Lumiere present which is a sound and lightweight present. The exhibition runs a time sequence of gorgeous temples in Khajuraho. This present is run in Hindi and English each night time. Celebrity Amitabh Bachchan has lent his fascinating voice to inform the story of Khajuraho. The present doesn’t run within the monsoons. Khajuraho might be accessed by air, rail and highway and has an in depth community of roads connecting it to main vacationer cities equivalent to Agra, Varanasi, Jhansi and Delhi.

Supply by Dhiraj Kumar

Cambridge Tours

No go to could be full on this marvelous metropolis with out happening one in every of many Cambridge excursions. It’s sufficient to select from so it’s actually necessary to determine how a lot time you’ve gotten been given and prioritize your wants.

Many firms provide skilled steerage on the town. These journeys could be booked upfront and the guides will meet along with your get together and take you on what’s normally a full day tour of all historic websites, together with universities.

In case you have a restricted time or don’t like the concept of ​​being put in place, you might wish to try the favored common audio excursions out there. That is in numerous varieties however the most well-liked is just a CD that you just put in your moveable participant and observe the tour map and set to the specified observe on the acceptable time. There are three or four firms that provide these audio excursions and meaning you may benefit from the pages and the story at your individual tempo, relatively than a big group.

For these braver vacationers in search of Cambridge Excursions, you may attempt the well-known Cambridge Ghost Tour. On the journey, you’ll be taken to the Cambridge space the place ghostly occasions have been reported and perception into the makeshift previous Metropolis. It isn’t for the faint of coronary heart however could be very attention-grabbing and vastly fulfilling.

Observe the hyperlink to search out native tour operators => http://www.cambridgeshiretouristguide.com/Display_Results.asp?cboService=150&CityID=430

Supply by Craig Jeavons

Laptops

The pc market is getting larger and greater day by day, as there are many decisions to think about when shopping for a brand new pc.

Handhelds, desktops, laptops and a variety of newest units can confuse potential consumers, as the large quantity of obtainable provides might be overwhelming.

As an try to make clear varied issues, this text will draw consideration to many alternative options of two mostly used varieties: computer systems and laptops.

Everybody is aware of what a desktop pc is. Nevertheless, not all laptops know and sometimes individuals mistakenly assume that laptops and laptops are the identical. The reality is that whereas laptops are one kind of laptop computer, not all laptops are laptops.

This distinction is made for 2 causes: weight and peripheral. Though laptops are lighter, normally about 4 or 5 kilos, they don’t at all times have drives reminiscent of floppy disks and CDs. Portions (six or seven kilos) laptops comprise these drives.

However let's return to laptops versus desktops; Who is correct? Effectively, this must be determined by you, however when you want a chunk of journey, you need to select a laptop computer. With the same old dimension of eight.5 & # 39; & # 39; x 11 & # 39; & # 39; (though some new fashions are bigger, together with 16 & # 39; screens), these beauties are able to be packed and with you all day, providing you with the possibility to work whereas touring, take notes whereas taking lessons, or simply make notes within the library. They give you the comfort of saving house.

Nevertheless, when you use your pc solely for 3D gaming or arrange a robust workstation that will likely be more often than not, then the best choice might be the desktop PC. They’re cheaper to purchase too.

The rationale why laptops are dearer than desktops isn’t, as many individuals assume, desktops are higher or extra dependable (in reality, the vast majority of pc failures have been reported on desktops) however reside on laptops which must be manufactured with parts that should be small to slot in small dimensions, and on the similar time be immune to excessive temperatures and reduce power consumption.

Lastly, I wish to say that I personal each a laptop computer and a desktop pc, and though the latter is cheaper to purchase and its nominal pace is larger, it failed a number of instances for apparently no motive, whereas my trustworthy laptop computer by no means had in any drawback and is simply as quick as my desktop with a decrease CPU pace.

Supply by Tamara Williams

7 funny answers that work online!

If you happen to've hung out speaking on-line, you already know that there are some questions that ladies ask you on a regular basis. Find out how to reply these inquiries to ensure you get her consideration and curiosity? Simply attempt utilizing the next strains:

1. When she asks you about your marital standing, simply say:

"Nicely, my canine ​​hates how I espresso, hope I’ll discover somebody one other who makes him espresso each morning "

2. At what age are you?

"I'm a small youngster … after I'm a sleepy, mature man when making choices and exploring a youngster when I’ve the chance to speak to an attention-grabbing girl"

three. Do you youngsters?

It's a easy query to reply however you’ll be able to say greater than sure / no and earn some factors. So ..

If in case you have youngsters you’ll be able to reply "Oh yeah, I’ve … (2 yr outdated man), he's a pleasant child and he’s very chargeable for my haircut." 🙂 If you happen to don't have children: "No, I don't have children but. I'm nonetheless searching for the girl who's prepared to take the chance of getting children who look good like me."

four. What occurred to your ex?

It is a powerful query, don’t give any particular info, be critical and go over this subject rapidly. You may say one thing like, "I by no means joke about my love life. We simply didn't mess up / We couldn't go a number of issues collectively. And determined to proceed in numerous methods."

5. What are you doing to create? What’s your job?

Now, you hate your job however don't let it realize it. Be motivated and optimistic: “I’m working in (a state) and I actually take pleasure in waking up each morning with such a job. Someday I overlook to place the socks on in a rush to get to work ”.

6. What sort of relationship do you’ve got?

"I actually need to discover somebody who can take me as I’m, somebody who can settle for how elegant I’m. :)"

7. What are you doing throughout your free time?

"I don't have an excessive amount of free time, however I belief … (studying Good Books / Watching Good TV / Itemizing Good Music / Sharing LOTS of Time with My Pals)." You must be specialised and slightly demanding … let her perceive that you’re not simply losing your time one way or the other and with all that exists. So it would really feel good that you just spend your time along with her.

The thought is that it’s important to be humorous however critical on the identical time. Make her curious, with each query you might be answering, you could let her know extra about you. Simply be completely different, be authentic.

Good luck and have enjoyable!

Supply by Ovi Dogar